Brands

The love of snowboarding—it’s as simple as that. Whether you spend your days lapping the local rope tow, sessioning the streets, or skinning into the unknown, this passion unites and defines us. And since the beginning, it’s served as our foundation. After all, DEELUXE is driven by a tight-knit crew of dedicated riders.

At DEELUXE, we’re committed to enhancing your time on the snow. That’s why we work relentlessly to build the best boots for every riding style and type of terrain. Inspired and original, these boots deliver the comfort and performance you need—be it on the bunny hill, in the park, or during a first descent. No matter how or where you ride, we’re right with you, sharing every high five and pow slash that shapes your journey.

We carry Deeluxe because boots are the hardest piece of hardgoods to get right and they keep getting better and better. The same people making some of the best fitting boots on the planet for 30 years. New technology and fit systems have upped the ante, making Deeluxe a problem for everyone else.

NOMADIK represents a mindset — one that isn’t bound by place, convention, or rules, but is constantly evolving.

We travel the world in pursuit of creating new styles.

From snowboarders and skaters to musicians and artists, we collaborate with a global community driven by hunger and originality. Through NOMADIK, we aim to shape and inspire new scenes.

We carry Nomadik because the technical outerwear category has gotten loud, and Nomadik refuses to. Quiet branding, deliberate pattern-making, and on point styling make this outerwear fashionable while backing it up with technical fabrics.

SLASH has a natural presence in snowboarding. It is elementary to a skillful approach. It is to navigate with power and style. Here the laws of nature rule in the action of the riders.

From early on in my pro career I have always had an interest and fortunately an opportunity to design the boards I rode. From the artwork to the technologies and construction techniques, the very essence of my boards has been about creating a medium that expresses personality.

SLASH IS A PLATFORM DEDICATED TO PROGRESSION, INDIVIDUALITY AND STANDARDS.

Through Slash we facilitate the highest demands of quality through a quiver of boards designed for a variety of conditions.